To be a model of new commerce.
Simplified：We approach and solve problems with a simple mindset.
Accountable：We achieve success through team work by taking the initiative to be accountable.
Innovative：We spur organizational progress by executing our duties in a creative and innovative manner.
To be a respected enterprise and create value for society.
Integrity and self-discipline, learning and advancement, care for society, prosper with Yintai.